Principles of Business, Marketing, and Finance
Authors Lawrence H. Whitehead and Donald J. Atkins present a clear vision of the challenges that face contemporary companies. The principles of business are practical guides for making sound decisions and winning with great results. It teaches the reader how to develop a winning strategy for success and explains how implementing that strategy can dramatically increase profits.
The Principles of Business, Marketing, and Finance is divided into three major sections dealing with business success, the company environment, and customer needs. The first part addresses aspects of the business environment. Part one focuses on identifying potential problems and then measures that can be taken to correct them. This section looks at ways that marketing, management, and finance are intertwined and examines some of the most important marketing tools and theories. The second part of this book examines customer needs and their relation to profitability.
business success
The principles of business, marketing, and finance first address aspects of the organization. Part one describes the different types of corporations and their relation to profit and loss. The second unit explores the various ways in which management can manipulate their impact on the company. These include unit selective pay, team selective pay, performance appraisal, multiple compensation plans, and other strategies. Part three examines the ethical issues surrounding business decisions. This includes issues arising from corporate transactions, mergers and acquisitions via australian-dataroom.net, employee theft, environmental policy, and government regulation.
the company environment
The third section of the principles of business management looks at successful strategies in operation. It examines five successful strategies that have been developed by corporations and compares them with similar situations in other industries. These include first-quarter profits, first-year profits, market share growth, financial risk, return on equity, and financial return on equity. The last segment looks at various management principles. These include integrity, trustworthiness, motivation, and a sense of humor.
customer needs
The principles of business are an excellent reference for business executives and entrepreneurs. They are written in an easy to understand language that makes it simple for people to understand and apply the principles. The BIS eBook is also available in audio format, which can be used as a learning tools or distributed for professional use.
Business principles of management provide an outline of concepts and provide a framework for understanding the concepts. There are numerous resources available on the Internet that reviews various concepts and demonstrate how they apply to real-world examples. A complete guide, along with a workbook and worksheet, is included with the BIS eBook. This eBook, along with several other BIS guides, can help individuals become more successful and create a stronger foundation for building their own businesses.